7Up Lemon Lemon: A Refreshing Blend of Design and Taste

PepsiCo Design & Innovation's Award-Winning Packaging for 7Up Lemon Lemon

The task was to create a brand and packaging for a new, refreshing sparkling lemonade product. The result was a design that not only evokes a crafted world of sparkling lemonade but also brings the brand to life in-store, through various brand events and activations, and at home. The design and visual language of Lemon Lemon creates a world of lemonade that serves as a bubbly reminder to escape to a more natural, relaxed place. It references classic and iconic lemonade vernacular, but with a modern twist.

What sets 7Up Lemon Lemon apart is its unique combination of sparkling water, 6% lemon juice, and a touch of sweetness. The visual language of the packaging combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palette is based on the colors of real fruit found in nature, adding to the product's fresh and fizzy appeal.

The design also incorporates bold stripes that serve as the backdrop to the Lemon Lemon universe. These stripes create a sense of flow and movement, helping the packaging to pop at the shelf and draw the consumer's eye. The packaging design thus not only enhances the product's appeal but also contributes to its marketability.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The award for 7Up Lemon Lemon is a testament to the innovative and impactful design work of PepsiCo Design & Innovation.

In conclusion, the design of 7Up Lemon Lemon is a perfect example of how thoughtful and innovative design can enhance a product's appeal and marketability. It is a testament to the power of design in shaping consumer perceptions and experiences, and a deserving winner of the prestigious Golden A' Design Award.